Last week saw the launch of two of the most keenly anticipated Hindi Films coming out in March 2019 – Badla and Kesari. Both Films had an association with Azure Entertainment as a Producer. While Badla’s trailer and poster are being received as intriguing, Kesari’s teaser and poster’s response is overwhelming.
Badla is presented by Red Chillies Entertainment in association with Azure Entertainment, produced by Gauri Khan, Sunir Kheterpal and Akshai Puri, the crime thriller is directed by Sujoy Ghosh, starring Amitabh Bachchan and Taapsee Pannu in the lead roles is slated to release on 8th March 2019.
KESARI is presented by Zee Studios in association with Dharma Productions, Cape Of Good Films and Azure Entertainment, produced by Hiroo Yash Johar, Karan Johar, Apurva Mehta, and Sunir Kheterpal. The Historical War-Drama is directed by Anurag Singh, written by Girish Kohli and Anurag Singh, starring Akshay Kumar and Parineeti Chopra in the lead roles is slated to release on 21st March 2019.
Over the past two years, AZURE has been working proactively towards creating alliances and collaborations through Content IP owned by AZURE or developed in-house by Azure. The two-pronged approach deals with creating partnerships with Global Producers on one end and converting them into packaged vehicles with collaborations in India through Actors, Directors and other Producers.
After the two releases in March, AZURE shall also release Tigmanshu Dhulia’s ‘Yaara’, starring Vidyut Jamwal and Amit Sadh and Jeethu Joseph’s Bollywood debut, ‘The Body’, starring Emraan Hashmi and Rishi Kapoor. The Production Line-Up for 2019-20 includes ‘Bad Genius’ with Neeraj Pandey and Reliance, ‘Opration Kukhri’ with Red Chillies Entertainment, a Supernatural Thriller with Taapsee and an Action Thriller with Shashanka Ghosh, which is being planned for production in July-September this year. Also in development are two mega projects with Global Majors – ‘Infernal Affairs’ with Warner Brothers and ‘Instructions Not Included’ with Lionsgate/Globalgate.
Everything in development and production at AZURE continues to be driven by exciting stories and collaborations, which can facilitate the conversion of Projects under Development into Films under Production. Stories are a great leveler and once all stakeholders get excited with the underlying ideas and the stories, it creates a strong momentum for conversion, says, Sunir Kheterpal, producer for AZURE Entertainment.